about new breed

Back in 1987 Jamie O'Keefe opened up his full time training academy in Walthamstow, East London This was the first UK training establishment that opened its doors to all systems of training to work out, exchange ideas and learn what each system had to offer. This was known as the New Breed Academy.

In 1996 Jamie wrote his first book 'Dogs Dont Know Kung Fu' and set up New Breed Publishing. Jamie focused his time developing the publishing of other peoples books as well as his own and has now in 2007 set up this outlet to offer a variety of books, courses, DVDs and contact points for like minded people to access products related to training and personal development.